Obvious Marketing Strategy

The obvious is overstated;
the obvious is predictable;
the obvious is difficult to appreciate;
the obvious is known by all;
the obvious is fashionable.

The obvious focuses on an image;
the obvious requires conventional form;
the obvious is insincere;
the obvious is linear;
the obvious fosters specialization.

The obvious is established;
the obvious alters truth;
the obvious divides;
the obvious is unchanging;
obvious strategy is too obvious.

David Morris
1998